A blog is a convenient tool that can be used for many purposes. One is to provide useful content in a specific niche, like marketing or branding. However, with literally millions of blogs on the Internet, the competition for readers is fierce, especially because they have specific requirements when looking for information. They want it to be easy to understand and presented in a friendly manner. So, what are the best ways to make that possible? Read the list of tips below…
What makes somebody read an article or open a book? A title, of course. It is the first thing a person sees. If it grabs their attention, they will be prompted to read further. So, a great title is essential to guarantee that content will be reviewed. Go straight to the point and make sure that it reflects the most important ideas of your article.
The first paragraph of a post is just as essential as a title. It must introduce the topic of your article concisely and invite readers to participate. Usually, a question is a good way to start; or you can begin with a short story, to draw their attention.
A long block of text without any break is dull and boring and will never be read until the end. In order to keep readers interested in your content, you need to use short paragraphs. Usually, 75-word or three / four-sentence paragraphs work very well.
Bulleted content is also a great way to present ideas in an attractive manner, setting important facts apart from the rest.
Grouping several paragraphs together under a common subtitle is another way to make your content attractive and help readers find answers to their questions very easily.
When you share a link, make sure that your readers can click on it. Otherwise, they will not waste time copying and pasting it in a new tab. There are two ways to make a link clickable:
–Write an HTML Link. To make the link open in a new browser, add “target=_”blank” after a space in your HTML link.
–Use the hyperlink icon
Making content appealing also requires the use of interactive tools. Internet users like how-to videos and pictures. They are great additions to any written content. Utilizing them in your blog posts will attract many visitors.
A conclusion is a summary of your entire post in a couple of sentences. It helps put everything in perspective and should invite the reader to give their opinion. So, why not ask them a question?
Why does a product sell? Because it answers specific needs and is attractive. Think of your blog in the same way and readers should come to you.