I wanted to send a quick note to thank you for the mention about XXXXX on your personal website, and the article you wrote about us for Examiner.com.
This email came in my Inbox today. I had never talked to the sender before, so they could not know about my article…
…Unless they have been monitoring what is being said about them on the Internet.
If you are serious about your brand, you will harness social media to its full potential. And this includes keeping an eye on public conversations. Whether you use Google Alerts, Topsy, or Social Mention, you must find a way to know what others say about you. Why? Simply because these people are already aware of your brand.
When you reach out to them, you show them that you care. As a result, even those who have negative things to say about you are most likely to change their minds.
In social media, you cannot afford to avoid blind spots. Monitoring your brand is essential.
A grateful attitude goes a long way. The more you practice it, the more engagement you create. And we all know the rest of the story.