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Creative Ramblings > Branding > Why telling your story matters

Why telling your story matters

30 Aug, 2012 Branding Ramblings Tips Permalink
storytelling

Photo credit: Jill Clardy via photo pin cc

For the last few weeks, I have been busy preparing the new social media workshops that I will facilitate in September and October. I love teaching those workshops, as they give me the opportunity to talk about the importance of storytelling in the branding process. The conversations often lead to very interesting questions and comments from participants.

I have always believed that the most successful businesses are managed by individuals who are approachable and authentic. These individuals are not afraid of sharing bits and pieces of themselves, and that is what makes them so endearing to their audiences.

Take someone like Ellen DeGeneres, for example. People love her because she does not only let them in on some of her personal experiences, but she also knows how to put others in the limelight. Plus, she does it with a great sense of humor and a lot of compassion.

People love stories. But most importantly, they love stories that they can relate to.

Your story is your brand. So, share it with the world.

It will help establish your unique voice.

It will help people know you better and trust you.

And when people trust a brand, they become its best advocates.

Now, your turn to speak. Share your thoughts in the comment section below.

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Creative Commons License
This article by Cendrine Marrouat is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

About The Author

Cendrine Marrouat is a journalist, blogger, content curator, author, and workshop facilitator located in Canada. She is the founder of two social media blogs: Social Media Slant and Creative Ramblings. On March 6, 2012, she released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies that should be released before the end of 2013.
  • http://www.ladykhadijaonline.tk Lady Khadija

    Yes! People certainly know you have nothing to hide when you share your vulnerabilities, trials, and triumphs. I have always been reluctant to expose too much of myself in my branding process but I’m finding my most loyal my clients and colleagues are the ones that have helped me to overcome my apprehensions. For someone like me, sharing your story benefits two fold, you build a loyal and committed clientele and you overcome your personal challenges.

    • http://www.cendrinemarrouat.com Cendrine Marrouat

      Absolutely! You just have to learn how to do it sensibly, because not everything needs to be shared.

      Thank you for stopping by!

  • http://www.it-sales-leads.com Barbra McKinney

    I also admire Ellen DeGeneres. Her works is seemingly endless.

    Storytelling is very effective in building your brand. It’s the only way to connect to our customers. We do love stories. right? Especially if it has something to say , has meaning. Yes agree to you that being genuine and authentic is the character that every individuals is looking to work with.

    • http://www.cendrinemarrouat.com Cendrine Marrouat

      Hello Barbra,

      Thank you for your comment.

      We all love relatable stories, indeed!

  • http://www.lifestyleportablebuildings.com.au/ Richa

    Hey Cendrine
    You have put it very aptly here. Sharing is important to build up the trust and transparency and what Ellen DeGeneres does, is a great example in itself. Thanks for the share.

    • http://www.cendrinemarrouat.com Cendrine Marrouat

      Thank you for stopping by, Richa!