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What entrepreneurs can learn from observation
I was at a concert in my city the other night. Enjoy Your Pumas was releasing its new CD. This indie band is really amazing.
Hey Youtube! What about the little guy?
Here is an interesting article I came across recently. Check out the graph, in particular.
Google has been making a lot of noise lately about how Youtube can make as much money for artists and labels as they can by selling their music. The idea is simple enough and has been working for big artists like Lady Gaga who make a small amount of revenue for each ad-supported video play. But when that number stacks up to over a billion views, that’s a lot of moolah. Labels which are using the ad-supported model, have seen a 200-300%increase in revenue in the last year, which Google are putting down to more viewers watching on mobile phones, more profitable ad formats along with online curators that use blogs and social networks to share their tastes.
What do you think?
Marketing a product is a science
“I don’t understand. I promote my stuff on Facebook and Twitter like crazy. Yet, people don’t buy.” If you are reading this, you are probably in the same situation.
10 business principles and practices every independent artist should know
I want to share an excellent article that I found in Indie Connect Magazine. It explains in layman’s terms some of the best principles and practices independent artists should follow if they want to thrive.
Successful businesses run based on sound, proven business practices. So should your music career. Here are some of the basic tenets that every wise business owner knows and adheres to.
- The law of supply and demand. If there is not enough demand for your kind of act or music, you will not make money. On the flip side, if there is more demand for your kind of act or music, you will stay working, sell more music and you can charge more.
- You have to spend money to make money. If you are not willing to invest in yourself (lessons, coaches etc.) and your tools (instrument, gear etc.), then you will be unable to compete with those who do.
What do you think? Would you add anything?
‘You need talent to sell yourself’
A couple of weeks ago, I was contacted by an artist called Valgorth. He had visited this blog and wanted to thank me for writing the article titled “5 major errors independent artists must avoid.” As always, I replied and we started a very interesting conversation regarding social networking sites, marketing and artists.
