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Creative Ramblings > Facebook > Social media news: Facebook, Google, Scoop.it and YouTube

Social media news: Facebook, Google, Scoop.it and YouTube

17 Sep, 2012 Facebook Google News Permalink

Here is a quick roundup of some of the latest happenings in the social media world.

Facebook

On Thursday, Facebook announced that Facebook Exchange (FBX) was out of beta. The service allows advertisers and agencies to purchase Facebook ads through real-time bidding:

“Facebook Exchange is perfect when the objective is a conversion outside Facebook and the data used to drive that objective exists outside Facebook,” says Scott Shapiro, product marketing manager for Facebook Exchange. “When brand goals like increasing awareness and favorability are the objective, Facebook’s native tools are usually a better fit because they work with all our social formats and placements in addition to fan targeting.”

For more information on FBX, click here.

Continue reading the article on Examiner.com.

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Creative Commons License
This article by Cendrine Marrouat is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

About The Author

Cendrine Marrouat is a journalist, blogger, content curator, author, and workshop facilitator located in Canada. She is the founder of two social media blogs: Social Media Slant and Creative Ramblings. On March 6, 2012, she released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies that should be released before the end of 2013.