Whether I am in a class teaching social media 101 or talking to clients, there is one thing I keep repeating: Social media is about people.
What do I mean by that? Simply put, that the tools that make up social media are useless if they are not used to help and benefit everyone.
No one becomes a good citizen of the Internet — and the world — by chance. It is a title that you earn. You earn it because you have a proven record of commitment, as well as respect and compassion for others.
The petty fights and flame wars I have seen happening lately on Facebook and Twitter worry me. There seems to be no limit to what people think they are allowed to do.
If we want social media to survive and thrive, we have to make it more “human” and “approachable”. We cannot continue sharing cute quotes, pictures and videos and expect others not to react and delve deeper into meanings. You cannot just say: “It is my profile, I am the boss.” You are not the boss of anything in social networking. The only thing you own is your behavior.
Having a degree in something does not allow you to treat those who don’t with disrespect. It does not allow you to show off on other people’s profiles or criticize them publicly, because you think they do not have what it takes to succeed.
It takes more than a few words to prove to the world that you are the new Social Media Powerhouse.
Social media really has to become more “social”. Or it will die like MySpace — just because a lot of us refused to learn to use it properly.