Relevancy also applies to search engine optimization

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The other night, I attended a Twitter chat whose topic was “Developing a Successful SEO Strategy to Improve Your Search Rankings.” It definitely was an interesting discussion and I learnt valuable tips.

I learnt, for example, that search engine optimization has changed a lot over the years. Google is making it harder and harder for cheaters to land at the top of search results. And it is a very good thing.

Unfortunately, I also discovered that some people who should know better still believe in gaming the system with numbers. “If I push a lot of content out there, I will eventually become relevant.”

Content farms were based on that idea. Where are they now? Certainly not ranking high in Google Search! Maybe you will find their articles on page 10.

I am not a pro in the SEO department. However, I know a couple of things that have allowed me to be found by an audience who is not always on Facebook or Twitter. One of them is this.

If you want to be relevant, focus on value instead of keyword stuffing and overload. Do not create content just because you can. Instead, make sure that what you have to share is useful and helpful to your audience.

And of course, read a lot (e.g., Search Engine Land, SEOMoz, Matt Cutts…). Self-education is key!

In this day and age, you cannot expect your business to flourish online if you forget important details. SEO is a major one!