Promote Your Event Series – Social networks

Do you have an event to promote? Looking for ways to reach a wider audience online?

Here is a quick list of things you should do:

• Create an event on Facebook and share it on your profile, Fan Page(s), relevant Groups, and with friends.
• Create an event on LinkedIn and share it in relevant LinkedIn Groups.
• Create an event on Twitter and share it in your stream.
• Launch a mission on Empire Avenue and invite your shareholders to spread the word about it.
• Pin a promotional picture to relevant boards on Pinterest (do not forget to link it to your website or blog).
• Create a short promotional video and upload it to YouTube. For example, you could use a tool like Google Search Stories.

• Write a press release that you will submit to services like PRLog and share on social networks.
• Announce your event in your blog and/or website.

The next step is to monitor who shares your event. Here are four tools that I recommend: TwInbox, Twitter Search, LinkedIn Signal, and Google+ Search.

Try to thank all the people who have taken the time to spread the word about your announcement. This is a time-consuming process, but a process that will allow you to build new relationships — and potentially reach even more people.

Other articles in the Promote Your Event Series:

• Guest blogging