“When you like a Fan Page from your Fan Page, it does not increase the Like count on that Page.” I have read and heard this statement hundreds of times, and to be honest, I cannot get used to it. Why do people not understand that the numbers game will never work, unless you have a solid presence to back it up?
Who would not love to have millions of fans, Twitter followers, Google+ friends and LinkedIn connections? I would be a liar if I said otherwise. However, likes and follows do not equate successful connections. You have to work hard to gain the trust of each of your fans and online friends.
Why should the online rules be any different from the offline rules? Social media is about people first and foremost. Social media is about sharing your unique voice with the world and help those in your niche.
Social media is certainly not about who should have the biggest number of Likes on a Fan Page by just asking for it.
Only a few companies and entrepreneurs have been able to enjoy a tremendous amount of success on Facebook. They do not always have millions of fans, but they speak the language of those who support them by providing an interactive forum on their walls.
I am truly honored every time a Fan Page likes me. The action may not count as an official Like, but it does not mean that it should be discounted. A Fan Page is owned by an individual who has opinions, and is interested in networking with me and maybe supporting my efforts.
And that, in my book, is worth much more than a simple Like.