Promotional items, a key marketing tool for a number of years, can often leave businesses at a loss when it comes to choosing the right one for the job.
Building on a business’ existing brand awareness is a typical use for promotional products. Even relatively inexpensive items like pens, shirts or mugs all have practical use and therefore will be used regularly by the recipient. Items that feature a company logo and/or slogan can be a useful marketing tool, gaining frequent exposure particularly when easily attainable and easy to distribute to a mass audience. When the item in question is used by a potential customer, they will fondly remember the company/business who distributed it.
When existing customers are given promotional items, it might be seen as a reward for their loyalty whilst also acting as a deterrent from taking their business to another company. When promotional items are implemented correctly, they can cause customers to feel appreciated and valued.
Always make sure to consider visual appeal when choosing which promotional items to utilize. In order to attract attention, the item, whatever it might be, should feature an attractive and professional looking logo. The easier on the eye and more attention-grabbing item will benefit businesses more when issued to a wide target audience.
Regular and consistent distribution of useful items can easily boost a brand’s image, resulting in higher company sales. Generally speaking, potential customers would rather choose a business that comes across as generous and trustworthy.
The following infographic will hopefully explain more on the topic, looking at the most popular choices of item for customer and business alike.
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<img src=” http://www.marlerhaley.co.uk/blog/wp-content/uploads/2011/11/The-Power-of-Promotional-Products-Infographic.jpg” alt=”Promotional Products Infographic”/>Infographic: The Power of Promotional Products (Marler Haley)</img>