“You never get a second chance to make a first impression,” as they say. Though social etiquette may have evolved and be more relaxed, it still matters. It is especially important online, where people are judged based on their pictures and written words. And this explains why so many hate Auto DMs on Twitter.
About a year ago, I decided to experiment with Auto DMs. For a few weeks, my new followers received this message: “Hello, it is nice to meet you. Do you have any question on social media? Feel free to ask me on my Facebook Fan Page or here.” The result? I did not gain one “like” on my Page, and no one ever asked me a question on Twitter. Further, I noticed that a lot of people unfollowed me within a couple of days, even if I shared interesting content and connected with them.
Auto DMs are too impersonal and always self-promotional. If you want people to take an interest in your services and products, let your actions speak louder than your words. Be professional, engage with others, share great content, be helpful, and most importantly: Kill the Auto DM!