If you are a frequent reader of this blog, you probably know that I am not a big fan of Facebook.
The other day, I sent some questions to Jason Weaver, the CEO of Shoutlet, because one of his recent articles had challenged me to reconsider my thoughts on Facebook’s new opt-in feature for Fan Pages.
The interview, which I published today on Examiner.com, is really interesting. I like what Jason has to say about Facebook. He does not lambast the company. Instead, he tries to find a sensible explanation for the new option. And he talks about users instead of just business owners.
Here is an extract:
Cendrine Marrouat: A lot of Page owners are less than impressed with this new feature. They claim that it is an extra step for both their followers and themselves. A step that may not give them any result, since so many fans cannot see their updates anymore. Is it too little too late or a step in the right direction? Is Facebook backing down?
Jason Weaver: There are a few different ways to look at this, but ultimately, I believe Facebook offered this so that the user experience continues to be what the users want, not what brands want. And that’s the way it should be. Yes, the opt-in features can be challenging to brands that can’t seem to infiltrate the news feed but at the same time, this is the best way for brands to identify and engage with the fans that care most about their updates. Those are the fans that are more likely to make purchases, share promotions and deals within their networks and overall become that valuable customer they want.
You can read the entire interview by clicking here.