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Creative Ramblings > Interviews > Shoutlet’s CEO Jason Weaver answers my questions on Facebook

Shoutlet’s CEO Jason Weaver answers my questions on Facebook

19 Nov, 2012 Interviews Permalink
Profile shown on Thefacebook in 2005

Profile shown on Thefacebook in 2005 (Photo credit: Wikipedia)

If you are a frequent reader of this blog, you probably know that I am not a big fan of Facebook.

The other day, I sent some questions to Jason Weaver, the CEO of Shoutlet, because one of his recent articles had challenged me to reconsider my thoughts on Facebook’s new opt-in feature for Fan Pages.

The interview, which I published today on Examiner.com, is really interesting. I like what Jason has to say about Facebook. He does not lambast the company. Instead, he tries to find a sensible explanation for the new option. And he talks about users instead of just business owners.

Here is an extract:

Cendrine Marrouat: A lot of Page owners are less than impressed with this new feature. They claim that it is an extra step for both their followers and themselves. A step that may not give them any result, since so many fans cannot see their updates anymore. Is it too little too late or a step in the right direction? Is Facebook backing down?

Jason Weaver: There are a few different ways to look at this, but ultimately, I believe Facebook offered this so that the user experience continues to be what the users want, not what brands want. And that’s the way it should be. Yes, the opt-in features can be challenging to brands that can’t seem to infiltrate the news feed but at the same time, this is the best way for brands to identify and engage with the fans that care most about their updates. Those are the fans that are more likely to make purchases, share promotions and deals within their networks and overall become that valuable customer they want.

You can read the entire interview by clicking here.

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Creative Commons License
This article by Cendrine Marrouat is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

About The Author

Cendrine Marrouat is a journalist, blogger, content curator, author, and workshop facilitator located in Canada. She is the founder of two social media blogs: Social Media Slant and Creative Ramblings. On March 6, 2012, she released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies that should be released before the end of 2013.
  • http://www.geelongtriathloncoaching.com/ Joy

    I must say that he explained the reason behind all of this quite well. I think that the best step to take at this point would be to find the means to make this change work to our advantage. Thanks Cendrine!

  • http://www.collinsconsulting.com.au/what-we-do/market-intelligence Kristine

    Hello Cendrine! Thanks for sharing this interview, there are pros and cons associated with this feature and I’m glad they have been addressed accordingly through this post.

  • http://downtowndentalofhamilton.com/ Veronica

    Loved reading the interview, Cendrine. Shoutlet looks like a great service. It can be a useful platform for may businesses. Thanks for the share.

    • http://www.cendrinemarrouat.com Cendrine Marrouat

      Glad to know that you liked the interview, Veronica! And I agree with you. Shoutlet seems like a great platform.

  • http://www.vecc24.com/ Emilia

    How insightful. Thanks for sharing, Cendrine!

  • http://www.simonsezit.com/courses/microsoft/learn-microsoft-visio-2010-training-tutorials/ Stacey

    Well congratulations to you! And keep blogging because you inspire more and more bloggers to make better online marketers from themselves.

    • http://www.cendrinemarrouat.com Cendrine Marrouat

      Thank you, Stacey! I appreciate your kind words.