Entrepreneurs wishing to improve their online visibility usually follow the same pattern: a website, blog(s) and profiles on social networking sites to reach as many customers as possible. However, as great as the approach is, it may end up confusing Internet users who do not always know where to go to read the latest about products and services. So, why not make it easy for them by using Google Profiles and About.me?
By now, you are probably aware of the change in the Google search algorithm. Content farms are the main targets, which means that creators of original content should finally get the proper ranking they deserve on Google Search. It also means that a service like Google Profiles will probably make a big comeback — after almost disappearing about a year or so ago.
With Google Profiles, visitors have access to all relevant information about you and your business (including bio and links to website(s), blog(s) and profiles on major social networking sites) in one convenient page.
Google Profiles also displays all the content you have shared on Google Buzz (links, photos, videos, status messages and comments). Buzz is the social networking and messaging tool integrated into Gmail — a mixture between Digg and Delicious.
In a few words, Google Profiles is a great tool that will truly improve your online visibility on Google. And as many experts use the service — including Chris Brogan, Guy Kawasaki, Denise Wakeman, Mari Smith, and Darren Rowse — it cannot be a bad idea to follow suit. Click here to get started.
Like Google Profiles, About.me lets you gather all your information scattered around the Internet into a single profile. The service also gives you access to great stats (number of visitors, clicks, interactions, followers and friends on Facebook, Twitter and LinkedIn…) and lets the creative in you speak through totally customizable profiles. See examples below:
The “Promote” section also makes it a breathe to share your profile anywhere on the Internet — including major search engines.
To get started, click here.