Here is what I found on my Facebook Wall the other day: “I have a new album out. Please buy it.” This happens to be one of my biggest pet peeves and I have decided to speak on it.
Social networking has given most independent artists a false sense of proximity with the world. As a result, they approach potential customers directly with an arrogant attitude, thinking that their self-proclaimed talent alone will be enough to make people fall in love with their creations — and ultimately turn them into best-sellers.
As an independent artist and art lover myself, I want to burst some bubbles. I will not buy anything from you because you ask me to on my Facebook Wall and/or Twitter stream. First of all, I have never given you permission to use my profile as an advertising board — and who does, really? So you are spamming me.
Also, if you ask me to buy from you, I become a customer. And every customer deserves to be treated with respect. After all, I am the one with the buying power. I am the one who decides if you will eat today or pay your bills at the end of the month. And when customers feel annoyed, they will be more than happy to spread the word about it.
Most people visit Twitter and Facebook to connect with others, read interesting content, watch videos, and listen to some good music. If you rub them the wrong way, your talent will be shown the online door.
So, you want to sell your products? Stop spamming users’ streams. Instead, stay on your own profile and let people come to you. And if someone gives you permission to advertise on their profile, do it respectfully.
Be smart. Learn manners — they are the same online and offline. Interact with your potential customers. Make sure you know them before starting your promotional campaign. And most importantly, learn to read between the lines.
And the same goes for friends and family. Their loving you does not mean that they want to support you. Let them be.
Remember this: The world does not owe you anything because you have an ounce of talent. But you owe the world the right to discover it on its own terms.