There was a time when Facebook was the be-all and end-all of social networking. Since November 7, 2011, the balance has shifted. Google+ moved up a gear with its Business Pages.
While Twitter will always be my favorite social network, I have grown to like Google+ immensely. I am very impressed with the new Pages and believe that they could seriously overshadow their Facebook counterparts. Here are a few reasons:
Of course, Google+ is still far from perfect. For example, there is no vanity URL option (unless you do it yourself by setting up a subdomain from your domain name). A Page only belongs to one user; it cannot be transferred, deleted or shared. Businesses cannot circle users who have not circled them. And admin can easily post under their profile, when they meant to post on their Page (and vice versa). But, changes are probably on their way.
I believe that Google+ is now slowly but surely becoming a social network for small businesses, solopreneurs, journalists and bloggers looking for different audiences and more exposure. On the contrary, big brands will continue to rely heavily on Facebook, simply because most of their fans are unwilling to make the move to Google+.
Only time will tell if I am right…
Do you have a Google+ Page? If so, what do you think? Did I miss something in the overview?