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9 free social media monitoring tools

15 Sep, 2011 Branding Tips Permalink

Do you know what people say about your brand? Do you know what they think of you?

Social media may still be very young, yet millions of net surfers use them at any given time of the day or night to connect with the world, and share their thoughts, comments, pictures, videos, etc. Companies striving for success must keep abreast of this content in order to engage with present and potential customers in a meaningful way.

The great news is that the Internet is full of free tools that can help make social media monitoring very easy. Check out the list below.

–TweetDeck and Hootsuite: These two tools let you easily set up columns in your dashboards to monitor specific keywords.

–Google Alerts: Google Alerts is a service that automatically notifies subscribers when new content from several sources (news, web, blogs, video…) matches queried keywords.

–Social Mention: Social Mention lets you aggregate user generated content into a single (and very thorough) stream of information.

–Topsy: Topsy is a real-time search engine that examines popular links as well as the influence of each person sharing a link.

–Threadsy: With Threadsy, you can see your email, social networks and twitter in one place.

–Addict-o-matic: Addict-o-matic is a service that searches Websites for the latest news, blog posts, videos and images.

–Twazzup: Twazzup searches Twitter for relevant news and information.

–Facebook Search: When you type a keyword in Facebook search, a list of automatic results appears. Click “See more results for…” at the bottom. Results will be displayed on the page in the following order: All Results, Post by Friends and Bing Web results.

Now, are you ready to learn what people say about your brand?

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Creative Commons License
This article by Cendrine Marrouat is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

About The Author

Cendrine Marrouat is a journalist, blogger, content curator, author, and workshop facilitator located in Canada. She is the founder of two social media blogs: Social Media Slant and Creative Ramblings. On March 6, 2012, she released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies that should be released before the end of 2013.

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  • http://travelwisconsin.us/ lianemarkus

    All the four tools that you have shown and discussed here on your blog really helped me a lot and provided m with new ideas and strategies. thank you so much for this great and excellent post of yours. Keep up the good work and hope to see more of your great blogs int he future.
    My recent post Baby Eagle

    • http://www.cendrinemarrouat.com Cendrine Marrouat

      Glad I could help! :-)

  • http://www.bloggertone.com Niall Devitt

    Hi Cederine, I find Linkedin signal useful, particularly as you can set up saved searches. I wasn't aware of Twinbox, must check it out! :)
    My recent post Bloggertone TV talks With Sean O Sullivan, Ireland's Newest Dragon

    • http://www.cendrinemarrouat.com Cendrine Marrouat

      Glad I could help! Tell me how you like it!

  • http://twitter.com/Aditi_narayanan @Aditi_narayanan

    Thats a great list.. will definitely check out LinkedI Signal.
    I suggest you also check out webfluenz which is a social media monitoring tool to listen, monitor and engage with social media and the real-time web. It is a multi-language tool which comes with powerful filters to help users slice and dice the data depending on their needs. It provides analytics in the form of influencers, geographic tracking, gender classification, topical trend and much. For more details, visit http://www.webfluenz.com/

  • http://www.borneospaces.com Borneo Spaces

    I will try all the software recommended. It\’s really hard to maintain too many social networks nowadays without a proper software. Thanks for the list