Yesterday, Mark Zuckerberg introduced Graph Search. As the whole social media world was buzzing with the news, I decided to wait until everything had calmed down a bit to conduct some research and see what people had to say about it.
In this article, I will give you a general idea of what Graph Search is, with links to articles that you might be interested in checking out.
Something very different from regular (web) search:
Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses.
(Source: Facebook Newsroom)
Graph Search helps you find relevant information (people, photos, places, and interests) more easily and conveniently within Facebook. It follows your current privacy settings, which means that:
If you cannot find what you are looking for, Bing will take over.
Now when you do a web search on Facebook, the new search results page features a two-column layout with Bing-powered web results appearing on the left-hand side overlaid with social information from Facebook including how many people like a given result. On the right hand side, you will see content from Facebook Pages and apps that are related to your search.
(Source: Bing Search Blog)
If you have a Facebook Fan Page, make sure your page is complete and up to date:
The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.
(Source: Facebook Studio)
Graph Search is in beta right now and only available in English and to a limited number of users. Interested in trying it? Sign up and you will be put on the waiting list.
What are your thoughts on Facebook Graph Search? Could it be a Google killer?