I found this book on Lulu the other day. It sells for $30.
Without more information, you are entitled to expect a book that contains beautiful pictures and at least 200 pages.
Well, think again. This particular book is under 100 pages. The cover looks cheaply made. There is no extract. And the summary is just a mishmash of glittery words: [I changed the title and the name of the author on purpose]
“Beautiful Hearts” is Michaela Jones’ first debut as a solo writer. This magnificent work of art features 40 poems that depict the life struggles of society as a whole as well as the life experiences faced by any person. Jones poured her heart and soul into these writings to encourage and motivate all that may encounter this book.
After reading this summary, would you buy your copy? I know I would not.
Without a unique selling proposition, your chances of getting people’s attention are very minimal. Customers are tired of phrases like ‘magnificent work’, ‘awesome pieces’ or ‘fantastic writer’. They see and hear them everywhere.
Except for your friends and family (if you are lucky), people do not really care about your talent, awesomeness or passion — especially on social networks. What they care about is their personal needs. They want to be uplifted and entertained. And they want to be able to do all that without having to break open their piggy banks.
So many indies like this author make the same basic mistakes, even after years in the business. And, usually, they are the ones who are the most vocal about the lack of support they receive.
Well, I will tell you what. Support is not a given. Support is earned and must be nurtured.
If you want to make a living from your work, it is time to wake up and start listening to your customers. Because at the end of the day, they are the ones who will make or break your passion.
You do not have to undersell. You just need to do your due diligence.