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Creative Ramblings > Branding > Branding is about the WOW factor

Branding is about the WOW factor

11 May, 2012 Branding Ramblings Permalink

Yesterday, during one of my social media classes, a student talked about how most of the websites and blogs in his field look the same and say exactly the same thing. This was a very interesting comment that tied perfectly into the idea of the whole workshop.

When I advise entrepreneurs, especially independent artists, and small businesses, I always mention that over-inflated descriptions on websites and blogs look bad.

Please, stop saying that you are a ‘guru’, ‘award-winning’, ‘visionary’, ‘innovative’, ‘outstanding’, ‘leading’, ‘famous’, ‘renowned’, and ‘world-class’. Stop filling the gap in your branding strategy with empty words. Instead, let your customers speak for you. Let them be the judges of your awesomeness.

Branding is truly about the WOW factor. If you cannot stand out from the competition through your actions, then do not say anything at all. Instead, learn the value of authenticity and transparency.

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This article by Cendrine Marrouat is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

About The Author

Cendrine Marrouat is a journalist, blogger, content curator, author, and workshop facilitator located in Canada. She is the founder of two social media blogs: Social Media Slant and Creative Ramblings. On March 6, 2012, she released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies that should be released before the end of 2013.