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Creative Ramblings > Blogging > 8 tips for niche blogging success

8 tips for niche blogging success

15 Oct, 2011 Blogging Tips Permalink

An entrepreneur who has identified specific needs and wants not addressed by competitors, and properly customizes their products, services and information to serve that niche, will experience a tremendous amount of success. And this success will start with niche blogging, now a major component of the online experience.

Looking for ways to start your niche blog? Read the eight tips below.

Tip #1: Niche blogging is about passion

Let people know what you are passionate about. What do you like the most about what you do? What makes you special as an entrepreneur?

I have worked as a teacher, translator, author, recording artist, journalist and reviewer. All these occupations have given me a unique insight, which I absolutely love sharing on a daily basis. And my readers enjoy my take on things.

Successful niche bloggers offer unique content that cannot be found anywhere else.

Tip #2: Niche blogging is about expertise

Do you have experience in a specific field? Is there a topic on which you have done a lot of research and read extensively? This is what you should blog about. The more valuable content you provide, the more people will come to trust and eventually recommend you.

Tip #3: Niche blogging is about consistency

Many people make the mistake of blogging for a couple of months and then give up when they do not see fast results. Consistency is key. Write frequently and keep at it, no matter what happens.

Also, stay focused on the same narrow topic. If you become interested in a new one, make sure that you open a different blog, in order to continue attracting the right crowd.

If you want to continue receiving quality traffic to your blog, you must monitor trends. Choose a niche topic that has staying power, especially if it is constantly evolving. It will fuel your creativity.

Tip #5: Niche blogging is about keywords

Keyword research and optimization are vital to attract highly targeted traffic. Why? Because keywords help keep your blog very specific. As a result, you make it easier for people who really need your content to find you. So, take the time to do it right.

Tip #6: Niche blogging is about relevancy in design

What is the first thing a visitor notices when they land on a blog? Its design, of course. And if it is not attractive, they will leave within five seconds — without even taking the time to read the post.

While providing great content should always be the number one priority, design is now a close second. WordPress, for example, comes with customizable and professional themes that are attractive and very SEO-friendly.

Also, make sure that the design of your blog is relevant to your purpose. For example, do some research on the importance of colors. A great design is usually a winner: It can inspire readers to have a look around instead of quickly clicking away.

Tip #7: Niche blogging is about common sense

Stop believing the get-rich-quick schemes: You will never make millions by blogging alone. Blogging will definitely help you establish your name / brand. In turn, when people trust you enough, they will end up buying your products and / or services. However, this does not happen in one day.

Tip #8: Niche blogging is about intelligent promotion

Many bloggers automate the promotion of their content and forget an important part: interactions. To be efficient, niche blogging requires a “human” presence. While sharing your articles is a great thing, making room for others matters much more. After all, people do not care about you. They care about what you can do for them.

Any other tips that you would like to share?

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Creative Commons License
This article by Cendrine Marrouat is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

About The Author

Cendrine Marrouat is a journalist, blogger, content curator, author, and workshop facilitator located in Canada. She is the founder of two social media blogs: Social Media Slant and Creative Ramblings. On March 6, 2012, she released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies that should be released before the end of 2013.
  • http://www.seotipsaustralia.com/blog.html Matt

    Thanks for this great list. There's another factor that I think is really important. And that is that you should never compromise. You should always write what you believe no matter what.

    Of course this may alienate quite a few people in the short term. But it's worth it in the long term. This is because over time enough people who appreciate your unique take on things will hear about you and become regular readers. You will have carved out your own niche. And that's satisfying in itself.
    My recent post A good Australian website building and promotion guide

  • http://www.addvalue.com.au logo items

    This statement beautifully sums up how Steve Jobs revolutionized Apple and justifies why he was so adamant about tossing away market research!

    In fact, he made this point crystal clear in an Interview with Business Week in 1998:

    “A lot of times, people don’t know what they want until you show it to them.”

    A Word Of Caution: Do NOT Try This At Home!

    Did Steve Jobs create a need for Apple's products or did he feed an existing hunger?

    Probably both! The bottom line is that Jobs' "Hello intuition, goodbye market research!" tactic worked for him – the same way ignoring the Twitter bird is working like charm for Seth Godin!

    • http://www.cendrinemarrouat.com Cendrine Marrouat

      Thank you for adding some great thoughts to the conversation!

  • http://www.addvalue.com.au logo items

    Think of your blog as a virtual Apple tile in a retail store. If you take a close look at their tiles, you will notice that they are spacious enough to allow as many shoppers to try out their products.

    In fact, they handpick their tiles and intentionally hide cash registers, wires and other distractions to enable their happy visitors to focus on what matters most – the products.

  • http://purrfectdomains.com Ed

    You wrote that a blog’s design should be relevant to your purpose. I would say that the main thing about a blog’s design is that it should focus the readers attention on the content.

    It’s been said for years that content is king. I’ve seen too many blogs that have a design that is focused on the advertising instead of the content. When I visit a blog I’m looking for quality content. Advertising is secondary and when the design makes it hard for me to see the content within seconds of loading the page I’m going to click away fast. I think most people are like that.

    • http://www.cendrinemarrouat.com Cendrine Marrouat

      Absolutely, Ed!

  • http://curtworrell.com/ Curt Worrell

    Cendrine, I do agree with your last tip about the need for human interaction. I think that people are just too afraid to put themselves out there. But without taking the plunge you will never know how many people you can reach.

    • http://www.cendrinemarrouat.com Cendrine Marrouat

      Absolutely, Curt! Thank you for stopping by.