Pin It
Creative Ramblings > Branding > 7 Rules for Perfect Press Releases

7 Rules for Perfect Press Releases

19 Mar, 2012 Branding Great Resources Tips Permalink

Have you ever written a press release? If you have, you know how challenging that can be! However, with practice and good advice, the challenge is soon overcome. Today, I am sharing an article that will help you in your promotional endeavors…

Press releases are the best way to get media attention. If done properly, they will bring a lot of traffic to your products or website. So, you should use them.

April Dunford, a blogger at Rocket Watcher, gives us the basic ingredients to write a powerful and effective message. “7 Rules for Perfect Press Releases” is truly a very educational post. My favorite pieces of advice are: “provide valuable content” and “make it worth talking about”.

“Nearly every startup I have worked with has been nervous about writing press releases.  Lack of experience is one reason but people also think there are a set of secret rules to writing one “properly.”  I’m also hearing startups say they believe press releases are irrelevant in an age of social media.  I disagree.   The majority of press releases really stink but they stink because they are written like we wrote them 15 years ago.  A modern press release can be a valuable marketing tool for startups and I believe anyone can create a great one.  Here’s how:”

Read more

One good free site where you can submit press releases is http://www.prlog.org/.

, , , , , , , ,

Creative Commons License
This article by Cendrine Marrouat is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

About The Author

Cendrine Marrouat is a journalist, blogger, content curator, author, and workshop facilitator located in Canada. She is the founder of two social media blogs: Social Media Slant and Creative Ramblings. On March 6, 2012, she released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies that should be released before the end of 2013.
  • http://twitter.com/MelanieKissell @MelanieKissell

    Awesome event promo tips, Cendrine!

    I did a webinar at the end of 2011 entitled "Virtually Fantastic Event Promos" so it's great to connect with someone who shares my passion for this topic. :)

    I find where so many entrepreneurs and online marketers miss the mark is with "Promotion". They're creating blog posts, articles, podcasts, virtual events, etc. that are fabulous … but they fall short in knowing how to spread the word and get their content shared.

    You rock!

    • http://www.cendrinemarrouat.com Cendrine Marrouat

      It all boils down to your self-education, in my mind. As a journalist and independent artists, I have seen awesome talent being totally disregarded by both audiences and the traditional media because they had not done their due diligence.

      I have three upcoming social media classes on the topic. I do hope I can help struggling entrepreneurs get the message that promotion is an art that requires smart work. ;-)

      Thank you for stopping by, Melanie!

  • http://www.selfpub.info/ Bogdan

    Thank you Cendrine for sharing this valuable information.
    Keep up the good work!

    • http://www.cendrinemarrouat.com Cendrine Marrouat

      You are welcome! Glad you find it useful!