Have you ever written a press release? If you have, you know how challenging that can be! However, with practice and good advice, the challenge is soon overcome. Today, I am sharing an article that will help you in your promotional endeavors…
Press releases are the best way to get media attention. If done properly, they will bring a lot of traffic to your products or website. So, you should use them.
April Dunford, a blogger at Rocket Watcher, gives us the basic ingredients to write a powerful and effective message. “7 Rules for Perfect Press Releases” is truly a very educational post. My favorite pieces of advice are: “provide valuable content” and “make it worth talking about”.
“Nearly every startup I have worked with has been nervous about writing press releases. Lack of experience is one reason but people also think there are a set of secret rules to writing one “properly.” I’m also hearing startups say they believe press releases are irrelevant in an age of social media. I disagree. The majority of press releases really stink but they stink because they are written like we wrote them 15 years ago. A modern press release can be a valuable marketing tool for startups and I believe anyone can create a great one. Here’s how:”
One good free site where you can submit press releases is http://www.prlog.org/.