Let’s be honest. Getting people to like a Facebook Fan Page is a breathe. But, keeping them there is quite another story. Unless you have a solid circle of supporters, Facebook is a tough nut to crack in terms of marketing and promotion. However, things are not impossible.
Here are five tips that you should try. While overnight results are not a guarantee, they will help you gain a new perspective on how to make the most of your Facebook Fan Page.
Ask questions that are relevant to your fans
It is great to talk about you and your achievements. However, unless your name is Janet Jackson, fans will get easily tired and un-like you within a few days.
People need to know that you care about them. One of the best ways to do that is to ask them simple questions. Here is a short list:
- What is your favorite…?
- What do you think about…?
- Can anyone recommend…?
- Who do you most admire?
- Fill in the blank…
- Have you ever tried…?
- What would you do if…?
- Could you share your picture of…?
- What is your top tip about…?
When you ask people to talk about things that matter to them, they become receptive to what you do. And in the long run, they are likely to promote you without you having to ask for anything.
Mention fans by name
In life, how do you get people’s attention? You call them by their names, right? Well, on Facebook, you can do the same. Use the “@ mention” tag in your updates. However, this only works with friends in your contact list and pages you like.
Share pictures and videos
Pictures and videos are probably two of the most effective tools to interact with fans. Why? Because the latter can see your face and hear your voice. In a sense, it is an intimate experience that allows them to relate to you beyond your work as an artist.
Pictures can also be used to organize caption contests. Those contests allow you to engage fans in a fun way and promote your products in a skillful manner. Prizes do not need to be huge, just good enough to keep them interested and willing to spread the word.
Share inspirational quotes
People love quotes from celebrities. Sharing one at least four times a week is a great way to boost fan engagement. While people will not always comment, they are very likely to share your quotes on their walls and tag you in the process. As a result, their friends will see your name in their news stream and probably click on it to see who you are.
Avoid constant self-promotion
Yes, it is your Fan Page. You are allowed to self-promote. However, do it with gusto and common sense. Otherwise, people will either un-like you or never visit your page again.
A rough rule of thumb is that it is best to post one self-promotional update after at least seven or eight regular updates (quotes, videos, pictures, questions, etc.). So, if you only update your Fan Page once a day, direct promotion of your products should only happen once a week or so.
Conclusion
Numbers do not matter. What matters is participation. So focus on the fans you already have on your Page. Give them good reasons to visit your page frequently.
What are your tips to increase fan engagement on Facebook? Feel free to share in the comment section below.
Cendrine Marrouat is a freelance writer/reviewer, blogger, published author and translator living in Canada. Official website: www.cendrinemarrouat.com
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