When it comes to business professionals, LinkedIn is probably one of the best platforms out there. Unfortunately, many people are still struggling to leverage it successfully.
“Why can’t I make it work for me,” is a question I often hear and read. I will answer with this: mistakes.
In my four years as a LinkedIn member, I have seen brands big and small make recurring mistakes that need to be addressed urgently.
Wondering what these are? Read on, I have five for you.
Nothing says “I don’t really care about you” more than mass messages — especially those coming from connections we barely know. They are very annoying.
Imagine that you are at a party. Would you walk to other guests, hand them your business card without a word, and then leave? Of course, not! It would make them feel very uncomfortable.
The fact that things happen online does not change anything. People still want to know that the person behind the LinkedIn profile is a human being, not a robot.
Remember that the size of your network does not matter. What matters is how well this network reflects who you are as a professional.
Have you caught other mistakes on LinkedIn? If so, what are they? Any personal story you would like to share?