The following is a guest post by Mike Barbre. You will find his bio at the end of the article.
According to a recent study, the majority of Facebook applications are created purely for amusement. In other words, they are pointless. Is finding out that your friend has fed his pigs in Farmville going to make or break your day? Probably not. But there are some apps that can boost your productivity and enhance your Facebook page.
The Wildfire app helps you advertise with campaigns that are visible to everyone who interacts with them. The user-friendly software helps you develop a promotional campaign such as a contest or giveaway and post it on various social networks as well as on your website. Every time a user interacts with your campaign, it will appear on his or her news feed. His or her friends will want to check it out, and hopefully, your campaign, your brand, and your sales will spread like wildfire.
Yardsellr is Facebook’s garage sale app. Users can join any “block,” or category, to get first dibs on what people are selling. If you’re a seller, you benefit from automatically reaching your target audience. If you’re a buyer, you don’t have to search too far to find a great deal. As opposed to other sites that auction or list secondhand goods, you don’t have to scour listing after listing. Instead, you become part of a community that shares an affinity for the things you like. You can gossip or discuss hot sellers or just sit back and shop your yard sales on a Saturday morning — all from the comfort of your own home.
The Causes Facebook app lets you make a difference, one friend at a time. Facebook is all about sharing information. While friends and acquaintances are perusing your wall or flipping through your photos, why not engage them in a more worthwhile endeavor? Share your passion for change by creating a cause. Whether you’re an individual or a nonprofit organization, you can use Causes to create a movement, educate the public, and advocate for change.
Conduit is an app for apps. App creators can publish their apps on the platform, and app addicts can grab a free app quickly and use it even when they are not on Facebook. Anyone can create an app on Conduit. They can simply transform part of their website into a customized browser app for anyone to use. Conduit also offers ways to make money by sharing your own app or other apps that have already been created.
This app makes it easy for bands to showcase their music for the masses. Music groups can customize their pages with their latest songs and require fans to like them before they can listen or download music. Bands can engage their fans with wall posts or sneak previews of their songs before they hit the stores.
Facebook isn’t all about voyeuristic fun and games. It’s a practical way to gain followers, whether you’re promoting your business or trying to change the world. Apps make it easy to get things done without having to perform complex programming maneuvers. Practical apps take advantage of the mass audience and rapid networking inherent in the social network arena.